June 18, 2025

About us

Media Study World is an independent educational initiative created and maintained by Dr. Arvind Kumar Singh, Assistant Professor in the Department of Mass Communication and Journalism, Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow.

This platform is dedicated to providing high-quality study material and academic resources for students of Mass Communication and Journalism. Whether you’re pursuing undergraduate or postgraduate studies, preparing for competitive exams, or simply passionate about media, Media Study World offers clear, structured, and insightful content to support your learning.

Our Vision

To bridge the gap between classroom teaching and self-learning in the digital age by making media education more accessible, analytical, and future-ready.

What We Offer

At Media Study World (https://mediastudyworld.in), you’ll find:

  • Structured Study Material on key topics in media, communication, journalism, advertising, public relations, and digital media.
  • Media Theory and Thinkers, explained in simple language with academic depth.
  • Current Media Issues & Trends, analyzed critically with reference to theory and practice.
  • Syllabus-Based Resources for UGC-NET, university exams, and competitive media programs.
  • Article Archives, essays, and case studies reflecting India’s media landscape and global developments.

Analytical Focus

Media Study World goes beyond rote learning. It encourages students to:

  • Think Critically about the role of media in society, politics, and culture.
  • Understand Media Theories with real-world applications.
  • Explore Media Research and academic perspectives.
  • Engage with Digital Media Dynamics, including social media, convergence, and digital journalism.

About the Founder

Dr. Arvind Kumar Singh holds academic and research expertise in media studies, journalism ethics, political communication, and media pedagogy. As an Assistant Professor at Babasaheb Bhimrao Ambedkar University, Lucknow, Dr. Singh brings a commitment to student-centered learning and academic excellence. His vision for Media Study World is to extend the classroom into a dynamic online space where ideas, knowledge, and learning come together.